Vol. 4 No. 1 (2026): International Journal of Entrepreneurship, Innovation and Management

Articles

• Green Human Resource Management and Sustainable Employee Behavior: A Qualitative Exploration of HR Practices and Environmental Performance

  Olumide Gbenga DADA (Author)

  1–13

• How Entrepreneurial Exposure Shapes SME Performance: Evidence From Kwara State, Nigeria

  Abdulazeez Alhaji Salau, Florence Ajoke OLANIYAN, Abdulhamid A YAHAYA, Jafar Abdullah IDRIS (Author)

  14 - 26

• Strategic Human Resource Management and Technology Advancement In The 21st Century: A Study of HR Professionals In Selected Healthcare Institutions In Kwara State

  Tajudeen Abolaji POPOOLA, Awe Isreal OLASHEINDE (Author)

  27–46

• Financial Technology Companies and Small and Medium Enterprises: A Transformative Relationship

  Olawale Stephen OYEBANJI, Chelsea Ada, IZUROAH, Adenike Oluwafunmilayo OLALEYE, Jonah. E., OSHEVIRE, Idiat Titilayo FOLORUNSHO (Author)

  47–59

• Poverty Reduction and Women Entrepreneurship In Oke-Ogun Area Of Oyo State

  Jimoh Olayinka AJAYI, Basirat Bolanle AJALA, Ibrahim Salahu MOHAMMED, Hadi Galadima ABDULLAHI, Adekunle Oyebola ONIYIDE (Author)

  60–83.

• User-Generated Content of Tiktok Engagement on Consumer Purchase Intention

  Ezekiel Olalekan AJAYI, Muhammed Taofeek OLOWOOKERE, Aderonke Elizabeth OPALEYE, Dolapo Stephen AKINWUMI (Author)

  84–103

• Investigating The Impact of Innovativeness and Proactiveness on Family-Owned Restaurants Performance In Ilorin, Kwara State, Nigeria

  Ahmed ABDULKAZEEM, MODUPE-MERCY ADEYEYE, Fidelis Freda IJANADA (Author)

  104–120

• Impact of Marketing Strategies on The Performance of Medium Enterprises (MES) In South-West Nigeria

  Nurudeen Bello AHMED, Ismaila YUSUF, Afolayan Anthony KEHINDE (Author)

  121–137

• Environmental Sustainability Practices and Customer Satisfaction In Selected Hotels In Ilorin, Nigeria

  Raji Olayanju Kazeem, Ojo Azeez Olasunkanmi, Odeyemi Olusola Olatunbosun Olatunbosun (Author)

  138 - 152

• Technology-Based Entrepreneurship Adoption and Business Performance among Small-Scale Enterprises in Nigeria: Evidence from Selected Retail Specialty Stores in Oyo State

  Sunday Adetayo Adetowubo-king , Charles Adefikayo Jimoh, Peter Adeshola, Adenike Mercy Aremu (Author)

  153–164.

• Adoption of Green Marketing Strategies on Consumer Attitudes In Fast-Moving Consumer Goods Manufacturing Company

  Adeyemi Abdulwasiu ADEBAYO (Author)

  165–184.

• The Influence of Black Tax on Entrepreneurship in Ilorin Metropolis, Kwara State: A PLS SEM Analysis

  Abdullateef Adisa GARBA, Abdulakeem AMUZAT, Yusuf Balogun ALHERILLAHI (Author)

  185–199

• Sustainable Product Promotion and Buying Behaviour of Generation Y  Consumers of Coca Cola Products In Kwara State

  Rafiu Orire RAHAMAN, Kayode Muhammed IBRAHIM, Muritala Arowolo ALAO , Oluwaseun Ademuyiwa BAMIDELE, Akintunde Aremu AKINTAYO (Author)

  200–216

• Influence of Digital Transformation Capabilities on Sustainable Competitive Advantage Among SMEs In Kwara State

  Rahman Oladimeji Mustapha, Ismaila Yusuf , Bunmi Omoloso-Dada (Author)

  217–233

• Non-Technological Innovation: A Catalyst for Sustainable Micro Small and Medium Enterprises (MSMEs) Growth in Nigeria

  Silas Ndace, Olushola E. Omoniyi, Ruth Fatima Kolo, Comfort Bolaji Adeniyi (Author)

  234–247

• Tiktok Marketing and Brand Image of Selected Pharmaceutical Industry in North Central, Nigeria

  Oluwaseun OLADEJI, Kayode Ibrahim KADIRI , Ajao Mudasiru OLAWALE (Author)

  248–268

• Green Product Innovation and Business Sustainability: Evidence From Kamwire Steel Limited, Ilorin, Kwara State

  Bolatito Amudat BRIMAH, Olamide Semiat ABDULKAREEM (Author)

  269–287

• Digital Entrepreneurship and Small and Medium Scale Enterprises (SMEs) Performance in Osun State, Nigeria

  Oluwabukola Elizabeth Olabiran, Akeem Olanrewaju Salami, Olufemi Samuel Omoyele, Akintunde Aremu Akintayo, Nureni Adekunle Lawal (Author)

  288–304.

• Effect of Mobile Money Services on the Performance of Micro-Businesses In Bida, Niger State

  Biliyaminu OYEKANMI, Abdulmumini Baba Alfa, James Obilikwu (Author)

  305–320

• Maximization of Organizational Resources For Innovation Rate of Selected Microfinance Banks In Kwara State

  Kamoru Lanre AKANBI, Rahman Olalekan BAMIDELE (Author)

  321–335